Why You Should Blog More (Data)


If you’re a blogger, you probably struggle to blog as often as you should. You figure that a post a month is probably fine.

Well, it’s not. The more often you blog, the more you’re able to sustain your audience. Here’s the proof:

Until my post yesterday about being a better dev, I hadn’t blogged since late July (when I wrote about everyone being self employed). August was busy, excuses, excuses.

Check out the analytics:

analytics

A nice, consistent trend of about 2K users per month reading my blog, and them whammo, lost 25% of my audience as soon as I stopped posting. Hopefully (as it appears), starting up regularly again will get me back to where I need to be.

Let this be a lesson: blogging is like driving a car, as soon as you take your foot off the accelerator, you start to slow down. Sure, you can coast for awhile, but you’ll eventually slow down, and getting back up to speed is going to take more effort.

If you’re blogging, do it regularly, and watch your audience continue to pile up.

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