Why I'm Cold Emailing You


I’ve been cold emailing people. In fairly large batches (~50 a day). In fact, you probably got one of my emails. Hopefully this post will share what the other side of that email editor is like.

Most people hate getting cold emails (guess what - so do I). So, why am I doing this?

Because, I want to talk to you.

This isn’t about sales, it’s about understanding. Sure, do I want you to use my product, CrowdSync? Absolutely. But really only if it helps solve your problems.

And these cold emails, and the calls I’m asking you to jump on (thanks in advance for the time, btw, I know how precious it is), they help me better understand and hopefully make something that you’ll love.

I actually hate sending out cold emails, but it’s one of the most effective methods I have at getting in front of you.

Startup Marketing is Hard

Starting something - anything - is hard. Incredibly hard. Getting attention, and getting in front of the people who you think might be ideal customers, is an incredibly difficult thing to do.

Sure, traditional marketing tactics, like content marketing (which we try to do as much as we can of), advertising and social media are helpful. But they’re not as effective, nor as targeted, as just emailing the people who I think might make great customers. It costs me far less to just email you, than it does to mount an expensive campaign that my startup can’t afford.

It’s OK to Say No

You can probably imagine the responses I get to the emails I send out. They vary, from “This is great, I’d love to chat!”, to “F&^$ off please”. Comes with the territory.

When you get my email, it’s fine to just email me back, and let me know you’re not interested. All good. It’s just me, Justin, trying to see if what we made could help you. Not a fit? No big deal.

We’re Both Just People, Trying to Make Our Way

At the end of the day, you and I are both just trying to do the best we can. We’re trying to make an impact, provide for our families, and do something we’re proud of.

I co-founded CrowdSync as a way to help people make it easier to deal with the logistics of getting people through a process.

That email I sent you? That’s just me, trying to share what we’ve done, in hope that you’ve got a problem we can help solve.

Just trying to make our way.

Related Posts

Required Reading for All Couples

If you're married, about to get married, or just committed to someone for a long period of time, these three books are absolutely required reading.

I Launched a New Podcast, and I Want You to Call In

I just launched a new podcast called Design By Committee, dedicated to answering your questions about UX, product design, content, strategy and anything else tech.

Shitty Sales Have Made Product Development Harder

Shitty, one-sided sales processes have made product development much more difficult for early stage startups.

How I Found Your Email

I've been cold emailing a lot of people, and many folks are surprised that I found their email. Here's where I dug it up.

Sales is User Research, Undercover

Announcement: The Most Exciting Thing I've Done

Today, I'm announcing the most exciting project I've been involved with. It's called CrowdSync, and it helps to automate paperwork, communication and logistics when dealing with groups of people. Read on for why this is so big.

Three Ways to Start Talking to Users

How to Post to Private Slack Channels from Zapier

If you automate posting to Slack via Zapier, you might need to post to a private channel. It's not entirely obvious how to do it, but actually pretty damn easy.

A Peek Inside our UX Process

Sharing is the Currency of the Web

You consume free content all day on the web. The best way to pay back the people creating it? Share it.